Effective Email Marketing: Mailerlite vs MailChimp

Email marketing is a very effective way of getting to customers and keeping in touch with them. It is an indispensable tool for all kind of businesses, whether they are big or small, whether you are a manufacturer or an affiliate marketer. It is a form of marketing that makes use of emails as a way of getting messages such as promotions, ads, and fundraising messages to a target audience. On a general basis, every email you send to a customer, whether they are current or potential customers, is said to be part of email marketing. I use our email list to alert my app users of new app releases, app updates, and app promos. It helps us boost our app rankings when we release a new app. There are several Email Marketing Service Providers that you can use for your online business, such as Mailerlite, MailChimp, amongst others. So what is a good Email Marketing Service Provider for your business? We’ll take a look at our two favorites. Mailerlite vs MailChimp, which should be your choice?

Mailerlite vs MailChimp: A Comparison

Email marketing is a great tool for online businesses and has several advantages over traditional mail marketing, including:

• You can track your ROI (return on investment), and when email marketing is done properly, ROI can be very high
• Many internet users check their emails every day
• Email marketing allows you to send personalised messages to your customers. Connect with them to raise their LTV (life-time value).

Therefore, both popular Email Marketing Service Providers Mailerlite and MailChimp have to achieve the bare business basics in order to meet business needs.

Besides, reaching the bare necessities, Email Marketing Service Providers have plenty of creative features to entice you. From beautifully crafted email templates, comprehensive tracking system and compatibility with third party services. Sending emails to your customers has never been so easy and efficiently.

Mailerlite vs MailChimp: The Trusty MailChimp

Being in the Email Marketing Service Providing business longer than Mailerlite, MailChimp is naturally a popular option for many online businesses. It is the default choice for online brands when they are seeking for an email marketing platform. MailChimp provides you with awesome service for free. It allows you to have 2000 customers, or subscribers while sending 12,000 emails a month to your subscribers for free!

The free version of MailChimp allows you to produce beautiful emails to send to your subscribers. It also allows you to track your open rates and click rates. It boasts of a simple campaign editor. MailChimp is compatible with third-party platforms that you can use for email collection.

Limitations

Despite all its good points, it has some serious limitations to its services.

First of all, the free version of MailChimp doesn’t allow you access to automation features, such as autoresponders. This will impact your marketing efforts as autoresponders are an integral part of email marketing. Autoresponders are a series of emails that you write and schedule, and automatically sent off to customers who sign up.

The free version of MailChimp does not provide automation. This means you cannot use autoresponders, nor can you automatically move subscribers from one list to another when it becomes necessary. This becomes bothersome as autoresponders are one of the key integrators of a business, particularly an online one. Set it and forget it right? Well you can’t.

Another disadvantage to using MailChimp is once you reach a total of 2000 subscribers, you need to switch from the free version to the paid version. Only the paid version will provide you with the full access to all the features the email marketing platform has to offer. And, the more your list grows, the higher the monthly cost of MailChimp.

Mailerlite vs MailChimp: A New Contender Mailerlite

Mailerlite has emerged as a great alternative to MailChimp as an Email Marketing Service Provider. It has a free plan that is better than MailChimp’s free version in a major way. Mailerlite offers you their platform for free for up to 1000 subscribers. Yes, it is lesser than what MailChimp is offering; but Mailerlite offers this free service with all the features that they provided, including automation. It is also cheaper than several other Email Marketing Service Providers. Yet they still provide you with a full range of helpful tools to improve your email marketing campaign.

 

Mailerlite’s interface is very easy to use and understand. Setting up an account and starting your mailing list is very easy. It also has a landing page, eliminating the need to pay for extra services like InstaPageor LeadPages. You don’t need to install WordPress plugins which can be very complicated. Their landing page editor also comes at no extra cost. You can use it even in the free version of Mailerlite.

Unlike MailChimp, where you have to work with third-party platforms to build and manage pop-up forms, you can build them directly with Mailerlite. All for free!

Mailerlite vs MailChimp: The Verdict

When choosing an Email Marketing Service Provider, it is important to find out and compare the cost of using that platform, the quality, and the available features. A good email marketing platform should be one that works easily with your schedule. You should not have to put in excess amounts of time and effort to learn how to use a new platform. It should be easy to use without having to spend time figuring out how to edit simple email templates.

Mailerlite is overtaking Mailchimp in the world of email marketing, due to its variety of features, its great free plan, and ease of use. Although Mailerlite still has some kinks to work out, such as improving the flexibility of its autoresponder settings, the platform has gotten great reviews from its users. The Mailerlite team is continuously working to improve their services as well.

So with Mailerlite vs MailChimp, Mailerlite has proven to be a strong contender, with more and more online businesses switching over to use their email marketing platform.